How to write a creative brief for a website

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How to write a creative brief for a website

We have broken this guide up into a number of stages to make it more manageable. Introduction The web design company will need to know a bit about your company in order to get a feel for how they should design your website.

Creative Brief Template

A good starting point would be to list the following: A couple of paragraphs about your company The products your sell or services you provide The size of the company — e. Are you an international company? If so, which countries? How long have you been established?

Describe the company using five or ten words e. What is good about the website? What is bad about the website? What levels of traffic is it currently receiving? Which countries are your visitors from? How often do you get a genuine sales lead through the website? Who is responsible for updating the site?

In order to meet your requirements, any design agency would need to know why the old website is no longer suitable.

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So also detail anything else that could be relevant. So, a good starting point would be to consider the following: Outline the aims of the website e. Has this changed from the old site?

What are the demographics e. Is the new website part of a re-brand, or a new product launch? Is there other advertising taking place that the new website should tie in with? What are the unique selling points for your company, your products or your services?

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What industry are you aiming the website at? Is the market already saturated with competitors? For e-commerce websites, you should detail who you bank with — this will be important for deciding on which payment gateway you should use.

Have no doubt, you will get better, more accurate quotes in response. At least you can compare apples with apples. What is the budget for design and development of the website? The look and feel of the new website The website should be an extension of any offline media, advertising or branding that you have.

It is always helpful to be provided with a brochure, some marketing literature or the annual report to help get a feel for the company, so include them with the brief.

The content of your new website Start thinking about how you want to populate your new site. Having thought about your target audience, take the opportunity to review whether your content still meets their needs.

Do you have the resources or skills to create and supply the text to go on the website? If the answer to these questions is no, you will need a web copywriter as well — we can provide this service if necessary.

Do you have any corporate images, photography or videos? Ideally in a vector format such as. Technical requirements You should outline any special technical requirements that your company might have: Do you already own the domain?

how to write a creative brief for a website

Will you require hosting? If it is an intranet, is it a Windows only environment? Are you on a Windows server or a Linux server? Should you be catering specifically for text only browsers, audio web browsers or Braille readers?A creative brief is a communication tool that outlines a project’s requirements, expectations, goals, and resources.

It helps ensure that all stakeholders in a project are on the same page from the start, which also helps the project run smoothly, stay on schedule, and be successful. What is Creative Commons? Creative Commons helps you legally share your knowledge and creativity to build a more equitable, accessible, and innovative world.

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A biosketch or biography sketch is a shorter and more specific version of a biography. It focuses mostly on the most basic information of a person with the goal . A few weeks ago, my company took a project to redesign a major charity’s website.

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