Do you need a squeeze page or sales page — or both? Home pages cover a lot of topics, usually have no signup form and always have too many distractions to work effectively as a landing page. To convert more visitors into leads, it was better to send people to a dedicated landing page that was completely focused on the product or service you were promoting. Landing pages are ideal for email and online marketing campaigns because all it takes is a click to generate a response.
What if you could just follow a few rules to write web copy that converts web visitors into buyers? Or just drop a few words into a machine and your seductive copy rolls out at the other side?
But I have a couple of lesser-known formulas that will help you write more persuasive copy.
And I have a warning about a smelly formula that leads to disaster and possibly chases your web visitors away. Shall we start with the stinky formula?
American advertising pioneer Elmo Lewis developed the formula around for designing and writing adverts. Most copywriting formulas are reincarnations of the eternal princess AIDA.
They follow a similar process: And why do I say this formula is a bit smelly? Of course AIDA is a simple formula. The process AIDA describes seems to make sense, too. The web is not like an advert in a magazine. When people land on your website, you already have their attention. This is an important distinction with old-fashioned advertising.
Your web visitors already clicked through to find out more about you. Your task is to create interest and desire. First she chases web visitors away if you follow her suggestion to focus on drawing attention.
Each web page needs a clear call-to-action that stands out and that encourages your web visitor to take the next step. How to create interest and desire on the web Remember: They scan web pages. To get your web visitors interested, you need a value proposition that entices a scanner to start reading.
You need a clear and credible headline, bullet points, and an image.Copywriting formulas make it dead-simple to write anything. Read & understand + models for great advertising headlines, tweets, pages, posts & more.
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How to create interest and desire on the web. Remember: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. ~ . SEO copywriting is both a key element and a big challenge in every SEO strategy. As search engines spider web pages, the content of your website should be .