The offices and manufacturing units are design to produce mid size cars, trucks, buses and other commercial vehicles. Close to 4 million Tata vehicles ply on Indian roads, since the first rolled out in Producing thousands vehicles per week, operating on a back to back production cycle, Information system were a key to the operation of the facility, and hence, they had to get going, and on-line, fast.
TATA Motors use a manual dealer management system, where every dealer managed details. With legacy-based systems, the environment produced inconsistent data, making interpretations difficult and resulting in inefficient planning for capacity and spare parts. Increase in sales and profitability by easy management.
Improved accuracy of dealer-captured information. Collaboration between vehicle manufacturers and dealers.
A strong feedback mechanism and interface for communicating with customers. SEBLa leading provider of business applications software, Tata has deployed Siebel Automotive, a customer relationship management CRM solution, to enhance customer service, strengthen dealer relationships, and improve operational efficiency and effectiveness.
This is helping us become truly customer-centric, since we can draw upon real-time, centralised customer and vehicle data and respond better to our customer and dealer needs.
In recent years, this number has expanded by 50 per cent to its current pool of dealer organisations. The Siebel CRM solution will enable Tata Motors to gather feedback on products to improve design or manufacturing quality as well as measure the effectiveness of marketing campaigns and programmes.
Tata Motors is currently in the first part of a three-phase deployment. Once the current phase is completed, the company plans to deploy marketing, call centre, business analytics, and captive finance modules.
This will allow Tata Motors to better understand customer needs and requirements, improve its responsiveness to service requests and problem resolution, initiate more proactive contacts with customers, add support for new products and services, and streamline dealer financing processes.
The company says that Tata Motors has already seen improvements in a number of areas, including: Siebel Automotive, a comprehensive suite of business applications, provides a single, degree view of the customer to all who need it; facilitates coordination between Tata and its dealers; and enables Tata to track each vehicle throughout its life cycle.
Siebel Automotive has been closely integrated with a wide array of back-office applications, including applications for inventory management, fulfilment, and parts location.
In addition, comprehensive sales and reporting functionality built into Siebel Automotive enables Tata to distribute sales targets to its dealers and roll up sales numbers across the country. Siebel, incidentally, pioneered the industry-specific application model and today delivers 23 industry applications and more than industry-specific solution sets.
These solutions, which include Siebel Automotive, enable companies to establish a single, enterprise-wide view of their customers and execute key customer-facing business processes more efficiently and effectively.
Report’s length: words, 9 pages. Role of Management Information System in Tata Motors. Team Members NarasimhaBala.S(15) Prasanna.D(20) Sandeep Sharma(33) Shankar Ganesh A.S About Tata Motor • Established in , Tata Motors’ presence extends across the length and breath of India.
• Tata Motors is India’s largest automobile company and the second . Tata Motors use a manual dealer management alphabetnyc.com It has 42 regional and sales-offices. Tata motors wanted to scale production and increase its capacity.1/5(1). Oct 11, · Information System at Tata Motors.
About Tata Motors – Tata Motors Limited,India’s largest automobile company, with consolidated revenues of Rs.1,23, crores (USD 27 billion) in is located in Mumbai, India. Role of Management Information System in Tata Moto For Later.
save. Related. Info. Embed.
Share. Print. Role of Mis in Airtel With.
Toyota Motors Information System. Study of MIS in Infosys. Tata-Motor. Mis Report of Airtel. Management Information System of Tata Steel. TATA MOTORS and Its CRM Technology Implementation of 1/5(1).