Situational influences affecting consumer purchasing decision

Upvote 2 Downvote Reply 0 Report by Vinod JetleyAssistant General Manager, State Bank of India - 3 years ago Situational influences are temporary conditions that affect how buyers behave—whether they actually buy your product, buy additional products, or buy nothing at all from you.

Situational influences affecting consumer purchasing decision

Consumer Behavior Situational Influences Situational influences on consumer behavior outlet selection Shopping is an activity that everyone in the world participates in, but what exactly is it? Is a store necessary for shopping to take place? What motivates someone to shop?

References Age, Life Phase and Consumption. Consumer Decision Making Process. The consumer decision making process.

Situational influences affecting consumer purchasing decision

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Consumer Decision Making -

Marketers, retailers and manufacturers spend lots of money to get consumers to shop, but not every shopping trip results in a purchase.

Shopping is an important factor in any economic system and changes the standard of living. Economic systems depend on consumers buying products and services.

Companies depend on loyal customers and repeat purchases to bring in sales and profit and to pay their employees. Employees become consumers as they spend their earned paycheck on products and services. Consumers depend on purchases to give them value and satisfaction. The motivation to shop can depend on factors that cannot be controlled by the consumer or the marketer; if the consumer is in a hurry or relaxed, shopping alone or with friends or with their kids, if the store is crowded or empty—situational influences can affect purchasing decisions.

Situational Influences are factors specific to a time and place that a customer reacts to.This consumer purchasing decision related information is difficult but critical for marketers as it helps them in identifying what is significant to the consumer and what influences him/her most at the time of taking their purchase decisions (Bennett, ).

Situational influences are temporary conditions that affect how buyers behave—whether they actually buy your product, buy additional products, or buy nothing at all from you.

They include things like physical factors, social factors, time factors, the reason for the buyer’s purchase, and the buyer’s mood. Situational influences are temporary conditions that affect how buyers behave.

They include physical factors such as a store’s buying locations, layout, music, lighting, and even scent. Companies try to make the physical factors in which consumers shop as favorable as possible.

If they can’t, they utilize other tactics such as discounts. Write (in detail) the Consumer Decision Making Process for your Product/service.

Include cultural, social, psychological and individual factors that impact the purchase. Explain the consumer buying process, in detail, for your particular product or service. 5 Factors That Directly Influence Customer Purchase Decisions.

By. These are aspects that aren’t directly related to the product itself, but still influence a customer’s decision. brands to be ready for them anytime, anywhere.

New research with 2, US adult consumers reveals what prompts one consumer to pick up a phone, while. Situational influences are temporary conditions that affect how buyers behave—whether they actually buy your product, buy additional products, or buy nothing at all from you.

They include things like physical factors, social factors, time factors, the reason for the buyer’s purchase, and the buyer’s mood.

Connecting Students: Topic 6 Situational Influences In Decision Making